Celebrating the 15th year anniversary of the iconic romantic drama Love & Basketball, starring Sanaa Lathan and Omar Epps. An all American immersive basketball experience was created (in collaboration with creative agency We Are Parable) which culminated in projecting the film on a 19ft screen.
The experiences included players from British Basketball League’s London Lions who hosted a slam dunk competition and demonstrated basic hoop skills to guests. In support where live performances from London Lions cheerleaders, as well their mascot and basketball tricksters. The event included a live DJ spinning 90s RnB and hip-hop classics, while guests enjoyed basketball arcades and delicious treats from American street food vendors.
Monica (Sanaa Lathan) and Quincy (Omar Epps) are two childhood friends who both aspire to be professional basketball players. Quincy, whose father, Zeke (Dennis Haysbert), plays for the Los Angeles Clippers, is a natural talent and a born leader. Monica is ferociously competitive but sometimes becomes overly emotional on the court. Over the years, the two begin to fall for each other, but their separate paths to basketball stardom threaten to pull them apart.